BrandPie Foundation

We build charitable brands that drive performance and impact on key social issues

The BrandPie Foundation has been established to transfer BrandPie’s strategic brand building skills from the commercial sector to the not for profit sector.

We offer support to charities and social enterprises who, with access to brand building support, could greatly enhance the effectiveness of their campaigns and their ability to succeed in their chosen marketplace.

£100,000 worth of bursary support is offered per annum, on a full pro-bono or part pro-bono basis, up to a maximum of £30,000 per project. Requests for support are assessed on a case by case basis.


Through our core services of Positioning, Identity and Engagement, we develop brands that consistently deliver on their promise, aligning what they say with what they do.

Below are examples of the causes we have recently worked with.


To reflect Leuka’s market leading position in leukaemia research, we have refreshed their brand identity, redesigned the website and implemented an entirely new sitemap and wireframes.

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Industrial Cadets

We created a brand identity to appeal to young people and business, promoting youth engagement around manufacturing. This Identity has been applied across a range of online and offline communications.

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Jubilee Hour

We created the name and identity of The Jubilee Hour, recognised as the biggest mobilisation of volunteer effort in the UK since World War 2.

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Pakistan Recovery Fund

Acting on behalf of HRH The Prince of Wales, we developed a compelling, emotive brand to reignite public awareness of issues and raise funds for flood relief in Pakistan.

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Remember WW1

Crafted a major national campaign identity with three key themes which reflect the historic influences and symbolism of that time. Creating an engaging identity, providing the campaign with a confident, clear and unique banner under which organisations and individuals can unite.

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Currently working with WorkHero, a multi award-winning social enterprise transforming the appeal of volunteering and improving 1students’ employability.

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Meet the team

BrandPie have provided pro-bono work for a number of years, but it’s our collaboration with John O’Brien, a highly reputable campaigner and innovator, that has formalised the creation of the BrandPie Foundation.

Overseen by the Partners and the BrandPie Foundation Board, we apply the skillset of all BrandPie employees to deliver projects.


The BrandPie Foundation Board determines those who are eligible for a bursary. At present, we are not accepting applications for bursaries due to ongoing projects.

We are based at BrandPie in Kings Cross, full details are below.

BrandPie Foundation
Street Address:
6 Regents Wharf
All Saints Street
Post Code:
N1 9RL
GB United Kingdom

If you would like to talk about partnership, please get in touch via:

To find out more about BrandPie, please see our website:

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